Saturday, March 24, 2012

Yes, It Is Coca Cola

I have never been a big fan of alcoholic beverages. I never cared for the bite of alcohol. If I was going to drink something, I wanted it to taste good, above all other things, and with no unpleasant aftertaste. Soft drinks are a natural choice, and Coca Cola, to me, represents the tastiest of all the possibilities. And its whole presentation, particularly in the mid-20th Century period, was both classic and inviting. Packaging plays a key part in this, and it is clever, attractive containers, like the carton pictured here, that reinforces this.

To me, ads like this for Coca Cola impart a strong sense of nostalgia.

Many Thanks to Retro-A-Rama

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